Strategic marketing:

• Portfolio and lifecycle management
• Development of market- as well as marketing-orientated surveys
• Market analysis and evaluation of competitor products
• Development of a market position by means of well directed regulatory strategies

Operative marketing and communication:

• Development of marketing and communication strategies
• Creation, implementation and production of communication measures in print and multimedia
• Scheduling and realisation of integrated advertising and marketing strategies
• Event marketing
• Development of individual training programs